New product, which is the most “shining” beer this summer?

Views: 8531 Author: DEGONG Alice Publish Time: 2020-07-09 Origin: Site

The general trend of beer development is undoubtedly to satisfy the "appetite" and preferences of the younger generation. After all, young talents are the largest consumer group of beer. From the perspective of domestic beer manufacturers, whether it is the veteran Tsingtao beer, Harbin beer, or the dominant Yanjing, the largest snowflake, the South China Tigers Beer, has made great efforts to introduce new ones.

Tsingtao Beer: “Vintage” is blowing all year round

Tsingtao's 1903 series focuses on nostalgia and retro style, combined with the concept of domestic products, bringing a different drink experience to contemporary young people.

There are two names for the "1903" year. The first is that Tsingtao Brewery was founded in 1903. The second means that this beer adopts 1903 beer brewing technology, two-stage fermentation process, and long-term low-temperature brewing. Keeping the product fresh to the limit, the wheat aroma is especially strong. The product was first launched in Shandong. At the 2016 Tsingtao Beer Global Distributors Conference, this beer was highly praised.

Tsingtao 1903

Yanjing Beer: New dense card slots

Actively embracing consumers on products, creating a high-quality beer product cluster, and devoting itself to establishing its own unique market position are the main product strategies of Yanjing Beer.

Yanjing Beer created the "6σ process" and developed the "Yanjing U8" product. "Clean, fragrant, sweet, bright, fresh, and cool" made Xiaodu wine a great taste and created a new beer category. As a free-flowing refreshing beer with excellent craftsmanship, taste, design and concept, Yanjing U8 uses special brewing technology to make the alcohol content in the wine lower, while the foam is dense and rich, and it is enjoyable.

Based on self-confidence in Chinese culture, it launched the "Yenjing Eight Scenery" cultural and creative products, innovatively designed with Chinese traditional cultural elements, selected four craft beer of Pilsen, IPA, Amber Aier, and Shi Tao, giving it "Qiong Daochun" "Yinjing, Yuquan Baotu, Lugou Xiaoyue, Xishan Qingxue" cultural connotation of the eight scenic spots of Yanjing.

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Snow Beer: Ingenuity + Facebook + Horizon

Over the years, the Snow Beer product camp has maintained a series of “Brave the World” for young consumer groups. The newly developed unique Facebook series is a highlight of personalization. This series, derived from the Peking Opera Facebook, highlights the concept of sets, while showing the traditional Chinese culture, it is in the same vein as the ingenuity creation series.

Harbin Beer: In addition to raw materials, it is still healthy

After the "1900" in the beer industry, he has recently used the innovative attitude after the "00" to explore the different demands of current consumers for beer and continue to lead the personalized upgrade of the beer industry. After Harbin Beer King, Maixiang upgraded and launched the 100% pure wheat brewed whole wheat king, trying to create a classic beer industry. Whole wheat brewing, that is, the brewing raw materials are all malt without adding any auxiliary materials, and the beer produced by it has a richer mellow taste and a longer-lasting mellow malt aroma. Harbin Beer Whole Wheat Wheat King selects the classic 100% whole wheat, so that every sip is worthy of the reputation of beer for "liquid bread".

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