Everything You Need To Know About Brewing IPAs India Pale Ales, also known as IPAs, dominate the craft brewing world. While this popular brewing style is relatively straightforward, the limitless options and potential results make it important to perfect your process. Whether you're aiming for a traditional pale ale or a flavorful experimental brew, it’s vital to know the ins and outs of hops, fermentation practices, and other crucial factors in the brewing process.