What factors to avoid when building a brewery?

Craft beer is the dark horse that breaks the beer industry in the new era. Small and medium-sized craft beer brands are on the rise. It has promoted the progress and renewal of the development of the craft beer industry chain. The construction of a craft brewery is a new beginning. Why is "building a factory first, ordering products later" a problem to be avoided when building a factory? Since a series of questions such as project scope, equipment, sales volume, and market will definitely be raised in the follow-up process, we list the main points of analysis below.

1. The equipment does not match the product process

Different products have different production processes and require various supporting equipment. The primary problem brought about by "build factories first, then produce products" is the mismatch between equipment and product innovation. IPA development differs from Preferred Beer in terms of device frame and layout. During IPA development, hops require dry watering. Different equipment will definitely affect the high quality and taste of the goods. The ideal way is to first determine the scope of the project, and then select the equipment type according to the process to determine the best match between the beer equipment and the product process.

2. Production capacity does not match market sales.

The variety of the proposed large-scale brewery is closely related to the sales ability, and the sales volume is closely related to the target audience, customer team, and project scope. This requires detailed and scientific market research before building a factory. Who are the main consumer groups in the target audience? What are the target group preferences? According to the research results, market sales are provided to match its own equipment capabilities; otherwise, manufacturing capabilities and markets will definitely appear, and unparalleled sales scenarios will emerge.

3. Sales price does not match profit

Investing in a brewery has a certain payback period. At the beginning, the market research and construction planning were not done well, resulting in a mismatch between the equipment and the modern technology of the product, and the mismatch between the manufacturing capacity and the market sales. Purchased equipment is generic and manufactured products may be generic or have specific defects. Can not meet the basic needs of handicrafts. At present, the prices of commodities on the market are very low, it is difficult to increase sales, and income is minimal. This is far from the expectations of the person in charge of building the plant, and the return on investment is also far away.

From these dimensions, "build the factory first, order later" will bring catastrophic problems to the brewery, so building a brewery is not a simple problem. Preliminary determination of the target group and project scope, market research, sales design, manufacturing and sales volume estimation, production facility range determination, equipment selection and plant construction are crucial basic actions. Subsequent product manufacturing and sales will be more efficient and smooth, and capital investment recovery is just around the corner. Everyone who wants to build a brewery needs to pay attention, be vigilant, and prevent problems before they happen.

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