On Beer culture, the importance and role of beer culture

Beer can be said to be one of the greatest inventions of mankind. After a long period of development, beer has become the most popular beverage around the world. With time, beer is no longer just beer, but also represents a culture, different types beer from different countries have different beer cultures.

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China-Moutai

Moutai is one of the world's three famous liquors, with a history of more than 800 years. The unparalleled role played in history in my country's political, diplomatic and economic life is the love of three generations of great people. In 1915, it been won gold medals and awards at the Panama World Expo. After the founding of the country, all the national famous wine evaluations have undoubtedly topped the list: in 2000, it was collected by the Chinese History Museum as a historical witness and cultural symbol. Like a fragrant business card issued by China to the world, Moutai liquor has created a century-old glory that is sold to thousands of households in Sichuan Province and tasted by tens of thousands of people from outside the country. .

South Korea-Zhenlu

The representative name of Korean shochu. Zhenlu, which has a history of 80 years, is comparable to the status of Moutai in China. This alcohol level used to be 22 degrees and is now 19 degrees shochu, occupying 54% of the Korean shochu market and sold to more than 80 countries. The average annual operating profit reached 100 billion won, maintaining the first record in the Korean domestic market for 30 consecutive years. Zhenlu is hailed as a representative of the orthodox national liquor by Koreans, and has been rated as the world's largest selling liquor in the distilled liquor industry for three consecutive years in the liquor magazine "DRINK INTERNATIONAL".

The importance of beer culture：

Alcohol is almost accompanied by the entire history of civilization of human beings. It has continued to flourish for thousands of years. The combination of beer and the traditional culture of various nationalities has produced a broad and profound wine culture that has become an important part of social culture and national culture. .

Due to the different traditional cultures of various ethnic groups, the formed wine culture also has its own characteristics. Liquor culture reflects the excellent Chinese culture; Sake reflects the Japanese Yamato culture full of oriental colors; wine reflects a deep European style; beer Because it is the most cosmopolitan, it is the most consumed alcoholic product in the world, precisely because of its wide cosmopolitanity and borderlessness.

Beer as the most worldwide substance, it mainly has the following functions and functions:

1. Beer culture is extensive. From the production to the development of beer, it has now spread all over the world, and the variety has also developed from the first few to the current hundreds. Beer is more historic. You can drink beer in different countries and regions, and people's consensus on beer culture is basically the same.

2. Beer culture is inclusive. Beer culture is different from liquor, tea and food culture. It is very inclusive. It can not only integrate the culture of the region, but also the culture of foreign cultures.

3. Beer culture is sustaining. Beer culture is like an invisible "tie" that maintains the normal operation of a regional economy. This "bond" is the cultural bond, spiritual bond and material bond. Among them, cultural bonds play an important role.

4. Beer culture is cohesive. Beer culture is like a strong adhesive, connecting consumers closely from all aspects and at all levels, thereby greatly improving consumers' loyalty to beer.

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